Friday, February 10, 2017

What is a Beer Book Blitz?

In 2015, I was in a friend's bakery. At the counter was a stack of "Brooklyn Beer Books."


I picked one up. The rest is history.

Well, it's a little more complicated than that.

I figured, at the time, that this would be a piece of cake. Lots of the bars in the book were in my neighborhood, and the summer still stretched out in front of me. So what if I missed a few out in the Rockaways?  Heck if I only used 4 or 5 of the coupons, I'd still come out ahead of my $28 investment.

As it turned out, I procrastinated, and found myself in the middle of December having used only one of the coupons, at my favorite local beer garden, Lock Yard. So, with 27 beers and less than that many days remaining (all beer book coupons expire at the end of the year), I scrambled.

I made a valiant effort, dubbing my adventure a "Beer Book Blitz," but I couldn't get to all of them - several bars had shuttered their doors.

Nevertheless, I had fun, logging my beers on the Untappd app, and posting on social media. Friends and family were either entertained and/or concerned.

A month or so later, in 2016, the website that presented this little adventure, Brokelyn, posted that the new beer books were on sale.

I rushed to the website where, I learned, that there was no "South Brooklyn & The Rockaways" edition in 2016. Just North and Middle Brooklyn.


Living in south Brooklyn, the 2015 book was very appealing, as there was a nice scattering of familiar establishments from which to choose. I pondered this new conundrum: would I take advantage of the geographical location if it were less convenient. Brooklyn's a big place. I couldn't even fathom trying to get the "Upper" Brooklyn book. Why no "Lower" Brooklyn? I tried to find out, but it was one big "Fuhgeddaboutit!"

So I bought the 2016 Middle Brooklyn book, tried to get some friends to go in on it with me, but ended up being solo again. Plus, it was two more beers for two more bucks.

Although I did manage to dispatch two of the coupons in the fall, I once again faced the prospect of 28 beers in December. I started earlier, but only got to about half of the places in the book. Still, Beer Book Blitz II was a mild hit on my social media and people seemed more excited about my frothy adventures.

And here we are in 2017, another Beer Book is in the mail, but I really wanted to commemorate the adventures a little more formally, so I have endeavored to do two things:

1) Go back and recap the first two years of the Beer Book Blitz, piecing together what I can

and

2) Documenting the 2017 adventures which will hopefully be less blitz-y and more successful. Plus I have three great friends joining me. They saw how much fun I was having and have hopped on board.

So, this will be the place marker for the new chapter. I will backdate old posts commemorating past Beer Book Blitz adventures, and post new adventures as they happen.

Cheers!

Thursday, February 2, 2017

The 2017 Beer Book Blitz, an Introduction

Something new in 2017 with the Beer Boom Blitz - company!

Three of my good friends bought the books with me, and so I didn't go the journey alone, until the  end of December, when I went rogue, with dwindling days and a goal to use more free beer coupons (2015 -14, 2016 - 16).

So strap in with Al, Sean, Chris and me, as we go in pursuit of beer in Brooklyn!